Exciting Opportunity: Marketing Automation Specialist (Marketo) – UK – up to £45,000 + bonus
Are you a talented Marketing Automation Specialist with expertise in Marketo? We have a fantastic opportunity for you to join a global organisation as their Marketing Automation Specialist. In this role, you will have the chance to work with a dynamic team, develop and enhance their Marketing Automation platform, and make a significant impact on their marketing campaigns.
As the Marketing Automation Specialist, your main responsibility will be taking ownership of the automation system and driving its adoption across the organisation. You will have the opportunity to work closely with various teams, collaborating to enhance the utilisation and effectiveness of Marketo. Your strong automation experience in a B2B setting will be critical in developing and executing automated and personalized campaigns, driving engagement and improving campaign performance.
In addition to your automation skills, your expertise in lead generation and nurturing will play a pivotal role in this position. You will be responsible for creating and implementing lead nurturing campaigns, building effective lead programs, and utilizing lead scoring and grading techniques. Your strong analytical skills will come into play as you measure MQLs and SQLs, providing valuable insights for campaign reporting.
Further to this, you will have autonomy and the opportunity to shape how the platform is used and optimised. You will work closely with senior stakeholders across the business, gaining valuable exposure and contributing to strategic decision-making.
This role offers a competitive salary of up to £45,000, with an additional bonus. The company also offers flexible working arrangements, providing you with a healthy work-life balance. If you are ready for a new and exciting challenge in an innovative company, apply now to learn more about this incredible opportunity!